:root {
  --ink: #0a0d0f;
  --paper: #f2f0ea;
  --white: #fffefa;
  --muted: #686d6d;
  --line: rgba(10, 13, 15, .18);
  --line-dark: rgba(255, 255, 255, .18);
  --acid: #c7f45b;
  --coral: #ff684f;
  --cyan: #62d4e8;
  --gutter: 48px;
  --nav-h: 68px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  overflow-x: hidden;
  color: var(--ink);
  background: var(--paper);
  font-family: "Avenir Next", "Helvetica Neue", "PingFang SC", Arial, sans-serif;
  letter-spacing: 0;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button { color: inherit; font: inherit; }
::selection { color: var(--ink); background: var(--acid); }
:focus-visible { outline: 2px solid var(--cyan); outline-offset: 4px; }
section[id] { scroll-margin-top: var(--nav-h); }
#persona { scroll-margin-top: calc(var(--nav-h) + 24px); }

.skip-link {
  position: fixed;
  z-index: 200;
  top: 12px;
  left: 12px;
  padding: 12px 16px;
  color: var(--ink);
  background: var(--acid);
  font-size: 13px;
  font-weight: 800;
  text-decoration: none;
  transform: translateY(-160%);
  transition: transform .2s ease;
}
.skip-link:focus { transform: translateY(0); }

.scroll-progress {
  position: fixed;
  z-index: 120;
  top: 0;
  left: 0;
  width: 0;
  height: 3px;
  background: var(--acid);
}

.site-nav {
  position: fixed;
  z-index: 110;
  inset: 0 0 auto;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  height: var(--nav-h);
  padding: 0 var(--gutter);
  color: white;
  background: rgba(10, 13, 15, .9);
  border-bottom: 1px solid var(--line-dark);
  backdrop-filter: blur(18px);
}
.wordmark { font-size: 13px; font-weight: 800; text-decoration: none; }
.wordmark span { color: #7d8488; }
.nav-center { display: flex; gap: 34px; }
.nav-center a, .demo-link { color: #a9afb1; font-size: 11px; text-decoration: none; text-transform: uppercase; }
.nav-center a:hover, .demo-link:hover { color: white; }
.nav-end { display: flex; align-items: center; justify-content: flex-end; gap: 22px; }
.language { display: flex; padding: 3px; border: 1px solid var(--line-dark); border-radius: 999px; }
.language button { width: 40px; height: 34px; padding: 0; color: #939a9e; background: none; border: 0; border-radius: 999px; cursor: pointer; }
.language button[aria-pressed="true"] { color: var(--ink); background: white; }

.eyebrow {
  margin: 0 0 22px;
  color: var(--acid);
  font: 700 11px/1.4 ui-monospace, SFMono-Regular, Menlo, monospace;
  text-transform: uppercase;
}
.eyebrow.coral { color: var(--coral); }

.hero {
  min-height: 980px;
  padding-top: var(--nav-h);
  overflow: hidden;
  color: white;
  background: var(--ink);
}
.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-template-rows: 76px 340px 1fr 86px;
  gap: 0 24px;
  min-height: 912px;
  padding: 0 var(--gutter);
  border-bottom: 1px solid var(--line-dark);
}
.hero-grid::before {
  content: "";
  position: absolute;
  inset: 0 var(--gutter);
  background-image: linear-gradient(90deg, transparent calc(100% - 1px), rgba(255,255,255,.055) 0);
  background-size: calc((100vw - var(--gutter) * 2 + 24px) / 12) 100%;
  pointer-events: none;
}
.hero-index, .hero-date {
  z-index: 2;
  align-self: center;
  margin: 0;
  color: #7f878b;
  font: 700 10px/1.5 ui-monospace, SFMono-Regular, Menlo, monospace;
  text-transform: uppercase;
}
.hero-index { grid-column: 1 / 5; }
.hero-date { grid-column: 11 / -1; text-align: right; }
.hero h1 {
  z-index: 1;
  grid-column: 1 / -1;
  grid-row: 2;
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin: 0 -4px;
  color: var(--white);
  font-family: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
  font-size: 245px;
  font-weight: 900;
  line-height: .76;
  text-transform: uppercase;
}
.hero h1 span:last-child { color: var(--acid); }
.hero-statement {
  z-index: 4;
  grid-column: 1 / 4;
  grid-row: 3;
  align-self: end;
  padding-bottom: 58px;
}
.hero-statement > p:last-child { margin: 0; font-size: 18px; line-height: 1.55; }

.demo-stage {
  z-index: 5;
  grid-column: 5 / 9;
  grid-row: 2 / 4;
  position: relative;
  align-self: end;
  justify-self: center;
  width: 400px;
  height: 650px;
}
.demo-stage::before {
  content: "";
  position: absolute;
  inset: 94px 0 72px;
  border: 1px solid rgba(199, 244, 91, .5);
  border-radius: 50%;
}
.demo-orbit { position: absolute; inset: 118px 16px 96px; border: 1px dashed rgba(255,255,255,.24); border-radius: 50%; }
.demo-orbit span { position: absolute; padding: 4px; color: #7e888c; background: var(--ink); font: 700 9px/1 monospace; }
.demo-orbit span:first-child { top: 44%; left: -10px; }
.demo-orbit span:last-child { top: 44%; right: -10px; }
.phone {
  position: absolute;
  z-index: 2;
  left: 50%;
  bottom: 34px;
  width: 280px;
  aspect-ratio: 1206 / 2622;
  overflow: hidden;
  background: white;
  border: 7px solid #282d30;
  border-radius: 40px;
  box-shadow: 0 40px 80px rgba(0,0,0,.6);
  transform: translateX(-50%) rotate(2deg);
  transition: transform .45s ease;
}
.demo-stage:hover .phone { transform: translateX(-50%) rotate(0deg) translateY(-8px); }
.phone img { width: 100%; height: 100%; object-fit: cover; }
.demo-status {
  position: absolute;
  z-index: 3;
  right: -30px;
  bottom: 64px;
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 10px 13px;
  color: var(--ink);
  background: var(--acid);
  font: 800 9px/1 ui-monospace, SFMono-Regular, Menlo, monospace;
  text-transform: uppercase;
  transform: rotate(-3deg);
}
.demo-status i { width: 7px; height: 7px; background: var(--coral); border-radius: 50%; }

.demo-copy {
  z-index: 4;
  grid-column: 9 / -1;
  grid-row: 3;
  align-self: end;
  padding: 0 0 58px 22px;
}
#demo-count { color: var(--acid); font: 700 10px/1 monospace; }
.demo-copy h2 { margin: 24px 0 12px; font: 400 39px/1.05 Georgia, "Songti SC", serif; }
.demo-copy p { min-height: 52px; margin: 0 0 22px; color: #aeb5b7; font-size: 14px; line-height: 1.6; }
#demo-next {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  min-height: 54px;
  padding: 0 18px;
  color: var(--ink);
  background: var(--acid);
  border: 0;
  cursor: pointer;
  font-size: 12px;
  font-weight: 800;
}
#demo-next b { font-size: 22px; }
.demo-steps {
  z-index: 3;
  grid-column: 1 / -1;
  grid-row: 4;
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  border-top: 1px solid var(--line-dark);
}
.demo-step {
  display: flex;
  align-items: center;
  gap: 15px;
  padding: 0 18px;
  color: #6f777b;
  text-align: left;
  background: transparent;
  border: 0;
  border-right: 1px solid var(--line-dark);
  cursor: pointer;
}
.demo-step:first-child { padding-left: 0; }
.demo-step:last-child { border-right: 0; }
.demo-step b { font: 700 10px/1 monospace; }
.demo-step span { font-size: 12px; }
.demo-step[aria-current="step"] { color: white; background: rgba(199,244,91,.06); }
.demo-step[aria-current="step"] b { color: var(--acid); }

.project-brief {
  display: grid;
  grid-template-columns: repeat(12, minmax(0,1fr));
  gap: 70px 24px;
  padding: 132px var(--gutter) 112px;
}
.brief-lead { grid-column: 1 / 7; }
.brief-lead h2, .research-heading h2, .spread-copy h2, .iteration-heading h2, .evidence-heading h2, .closing-copy h2 {
  margin: 0;
  font: 400 72px/.98 Georgia, "Songti SC", serif;
}
.brief-copy { grid-column: 8 / -1; align-self: end; }
.brief-copy p, .spread-copy > p:last-child, .iteration-heading > p:last-child, .evidence-copy p, .closing-copy > p {
  margin: 0;
  color: var(--muted);
  font-size: 18px;
  line-height: 1.72;
}
.brief-meta { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(4,1fr); margin: 0; border-block: 1px solid var(--line); }
.brief-meta div { min-height: 126px; padding: 24px 24px 20px 0; border-right: 1px solid var(--line); }
.brief-meta div + div { padding-left: 24px; }
.brief-meta div:last-child { border-right: 0; }
.brief-meta dt { margin-bottom: 35px; color: var(--coral); font: 700 10px/1 monospace; text-transform: uppercase; }
.brief-meta dd { margin: 0; font-size: 14px; line-height: 1.5; }
.project-context { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3,1fr); border-block: 1px solid var(--line); }
.project-context article { min-height: 190px; padding: 24px 28px 22px 0; border-right: 1px solid var(--line); }
.project-context article + article { padding-left: 28px; }
.project-context article:last-child { border-right: 0; }
.project-context b { color: var(--coral); font: 800 10px/1 monospace; text-transform: uppercase; }
.project-context p { max-width: 390px; margin: 68px 0 0; color: var(--muted); font-size: 13px; line-height: 1.65; }

.research-section {
  display: grid;
  grid-template-columns: repeat(12, minmax(0,1fr));
  gap: 72px 24px;
  padding: 122px var(--gutter) 132px;
  background: var(--white);
}
.research-heading { grid-column: 1 / 7; }
.research-heading h2 { margin-bottom: 34px; }
.research-heading > p:last-child { max-width: 650px; margin: 0; color: var(--muted); font-size: 17px; line-height: 1.72; }
.research-sample { grid-column: 8 / -1; align-self: end; display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); }
.research-sample div { display: grid; min-height: 128px; padding: 18px 18px 17px 0; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.research-sample div:nth-child(even) { padding-left: 18px; border-right: 0; }
.research-sample strong { color: var(--coral); font: 400 38px/1 Georgia, serif; }
.research-sample span { align-self: end; max-width: 190px; font-size: 11px; line-height: 1.5; }
.research-methods { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 0 24px; padding-top: 14px; border-top: 1px solid var(--line); }
.research-methods > .eyebrow { grid-column: 1 / 4; padding-top: 12px; }
.research-methods article { min-height: 260px; padding: 25px 26px 20px 0; border-left: 1px solid var(--line); }
.research-methods article:nth-of-type(1) { grid-column: 4 / 7; padding-left: 26px; }
.research-methods article:nth-of-type(2) { grid-column: 7 / 10; padding-left: 26px; }
.research-methods article:nth-of-type(3) { grid-column: 10 / -1; padding-left: 26px; }
.research-methods article b { color: var(--coral); font: 800 9px/1 monospace; }
.research-methods article h3 { margin: 78px 0 16px; font: 400 22px/1.2 Georgia, "Songti SC", serif; }
.research-methods article p { margin: 0; color: var(--muted); font-size: 12px; line-height: 1.65; }
.research-findings { grid-column: 2 / 12; }
.research-findings .eyebrow { color: var(--ink); }
.research-findings ol { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.research-findings li { display: grid; grid-template-columns: 72px 1fr; padding: 24px 0; border-bottom: 1px solid var(--line); }
.research-findings li > b { color: var(--coral); font: 800 10px/1.7 monospace; }
.research-findings li > div { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.research-findings h3 { margin: 0; font: 400 26px/1.15 Georgia, "Songti SC", serif; }
.research-findings li p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.65; }
.audience-focus { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 42px 24px; padding: 52px; color: var(--ink); background: var(--acid); }
.audience-focus-intro { grid-column: 1 / 5; }
.audience-focus-intro .eyebrow { color: var(--ink); }
.audience-focus-intro h3 { margin: 0 0 25px; font: 400 34px/1.12 Georgia, "Songti SC", serif; }
.audience-focus-intro > p:last-child { margin: 0; font-size: 13px; line-height: 1.7; }
.audience-segments { grid-column: 6 / -1; display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid rgba(10,13,15,.35); }
.audience-segments article { min-height: 240px; padding: 21px 22px 18px 0; border-right: 1px solid rgba(10,13,15,.35); }
.audience-segments article + article { padding-left: 22px; }
.audience-segments article:last-child { border-right: 0; }
.audience-segments b { font: 800 9px/1 monospace; text-transform: uppercase; }
.audience-segments h4 { margin: 72px 0 15px; font-size: 16px; line-height: 1.25; }
.audience-segments p { margin: 0; font-size: 11px; line-height: 1.6; }
.persona-card { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 42px 24px; padding: 58px; color: white; background: var(--ink); }
.persona-card + .persona-card { margin-top: 24px; }
.persona-card-secondary { background: #132329; }
.persona-card-secondary .persona-facts span { background: #62d4e8; }
.persona-card-secondary .persona-intro blockquote,
.persona-card-secondary .persona-columns h3 { color: #62d4e8; }
.persona-profile { grid-column: 1 / 5; }
.persona-profile img { width: 100%; aspect-ratio: 4 / 4.5; object-fit: cover; }
.persona-profile p { margin: 18px 0 0; color: #858d90; font-size: 10px; line-height: 1.6; }
.persona-intro { grid-column: 5 / -1; padding-left: 36px; border-left: 1px solid var(--line-dark); }
.persona-intro h2 { margin: 0 0 20px; font: 400 68px/.95 Georgia, "Songti SC", serif; }
.persona-facts { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 34px; }
.persona-facts span { padding: 8px 10px; color: var(--ink); background: var(--acid); font: 800 9px/1 monospace; text-transform: uppercase; }
.persona-bio { max-width: 720px; margin: 0; color: #b2b9bb; font-size: 14px; line-height: 1.75; }
.persona-intro blockquote { margin: 34px 0 12px; color: var(--acid); font: 400 29px/1.3 Georgia, "Songti SC", serif; }
.persona-intro small { color: #747d80; font-size: 9px; }
.persona-columns { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--line-dark); }
.persona-columns section { padding: 23px 26px 0 0; border-right: 1px solid var(--line-dark); }
.persona-columns section + section { padding-left: 26px; }
.persona-columns section:last-child { border-right: 0; }
.persona-columns h3 { margin: 0 0 35px; color: var(--acid); font: 800 10px/1 monospace; text-transform: uppercase; }
.persona-columns ul { margin: 0; padding: 0; list-style: none; }
.persona-columns li { position: relative; margin-bottom: 17px; padding-left: 18px; color: #bac0c2; font-size: 12px; line-height: 1.6; }
.persona-columns li::before { content: "→"; position: absolute; left: 0; color: var(--coral); }
.persona-scenario { grid-column: 1 / -1; display: grid; grid-template-columns: 180px 1fr; padding-top: 25px; border-top: 1px solid var(--line-dark); }
.persona-scenario b { color: var(--coral); font: 800 10px/1.4 monospace; text-transform: uppercase; }
.persona-scenario p { max-width: 820px; margin: 0; color: white; font-size: 14px; line-height: 1.7; }

.loop-section {
  position: relative;
  display: grid;
  grid-template-columns: repeat(12, minmax(0,1fr));
  gap: 0 24px;
  padding: 118px var(--gutter) 0;
  overflow: hidden;
  color: white;
  background: var(--ink);
}
.section-number { position: absolute; top: 34px; right: 38px; color: rgba(255,255,255,.06); font: 900 260px/.8 Impact, sans-serif; }
.loop-heading { z-index: 1; grid-column: 1 / 7; }
.loop-heading h2 { margin: 0 0 90px; font: 400 88px/.95 Georgia, "Songti SC", serif; }
.loop-track { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(5,1fr); border-top: 1px solid var(--line-dark); }
.loop-track article { min-height: 265px; padding: 26px 24px 28px 0; border-right: 1px solid var(--line-dark); }
.loop-track article + article { padding-left: 24px; }
.loop-track article:last-child { border: 0; }
.loop-track b { color: var(--acid); font: 700 10px/1 monospace; }
.loop-track h3 { margin: 84px 0 12px; font-size: 23px; }
.loop-track p { margin: 0; color: #949c9f; font-size: 13px; line-height: 1.55; }
.market-positioning { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 45px 24px; margin-top: 74px; padding: 58px 0 72px; border-top: 1px solid var(--line-dark); }
.market-positioning-heading { grid-column: 1 / 6; }
.market-positioning-heading h3 { max-width: 530px; margin: 0 0 25px; font: 400 42px/1.08 Georgia, "Songti SC", serif; }
.market-positioning-heading > p:last-child { max-width: 500px; margin: 0; color: #8f989b; font-size: 12px; line-height: 1.65; }
.market-comparison { grid-column: 6 / -1; display: grid; grid-template-columns: repeat(4,1fr); align-self: end; border-block: 1px solid var(--line-dark); }
.market-comparison article { display: grid; min-height: 210px; padding: 20px 18px 18px; border-right: 1px solid var(--line-dark); }
.market-comparison article:last-child { border-right: 0; }
.market-comparison b { color: #899194; font: 800 9px/1 monospace; text-transform: uppercase; }
.market-comparison p { align-self: end; margin: 0; color: #a7aeb1; font-size: 11px; line-height: 1.6; }
.market-comparison .market-kaloop { background: var(--acid); }
.market-comparison .market-kaloop b, .market-comparison .market-kaloop p { color: var(--ink); }

.product-spread {
  display: grid;
  grid-template-columns: repeat(12, minmax(0,1fr));
  gap: 24px;
  min-height: 0;
  padding: 104px var(--gutter) 112px;
  background: var(--white);
}
.spread-copy { grid-column: 1 / 5; align-self: start; padding: 42px 22px 0 0; }
.spread-copy h2 { margin-bottom: 34px; }
.spread-shot { margin: 0; }
.spread-shot img { width: 100%; box-shadow: 0 35px 70px rgba(10,13,15,.16); }
.spread-shot figcaption, .recipe-gallery figcaption {
  display: flex;
  justify-content: space-between;
  gap: 14px;
  margin-top: 15px;
  font: 700 10px/1.4 ui-monospace, SFMono-Regular, Menlo, monospace;
  text-transform: uppercase;
}
.spread-shot figcaption b, .recipe-gallery figcaption b { color: var(--coral); }
.shot-plan { grid-column: 5 / 8; grid-row: 1; }
.shot-today { grid-column: 8 / 11; grid-row: 1; margin-top: 88px; }
.shot-workout { grid-column: 11 / -1; grid-row: 1; }

.decision-section {
  display: grid;
  grid-template-columns: repeat(12,minmax(0,1fr));
  gap: 65px 24px;
  padding: 128px var(--gutter) 140px;
  color: white;
  background: #101418;
}
.decision-title { grid-column: 1 / 7; }
.decision-title h2 { margin: 0; font: 400 80px/.96 Georgia, "Songti SC", serif; }
.decision-story { grid-column: 8 / -1; align-self: end; }
.decision-intro { margin: 0 0 32px; color: #b0b7ba; font-size: 17px; line-height: 1.65; }
.decision-story ol { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line-dark); }
.decision-story li { display: grid; grid-template-columns: 42px 1fr; padding: 14px 0; border-bottom: 1px solid var(--line-dark); }
.decision-story li b { color: var(--acid); font: 700 10px/1.7 monospace; }
.decision-story li span { font-size: 13px; line-height: 1.55; }
.decision-visual { grid-column: 2 / 12; display: grid; grid-template-columns: 1fr 80px 1fr; align-items: center; margin-top: 15px; }
.decision-visual figure { margin: 0; }
.decision-visual figure span { display: block; margin-bottom: 13px; color: #81898d; font: 700 10px/1.4 monospace; }
.decision-visual img { width: 100%; }
.decision-arrow { color: var(--acid); font-size: 48px; text-align: center; }
.decision-section blockquote { grid-column: 2 / 12; margin: 0; padding: 36px 0 0; color: var(--acid); font: 400 52px/1.1 Georgia, "Songti SC", serif; border-top: 1px solid var(--line-dark); }
.rejected-direction { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 24px; margin-top: 38px; padding: 52px; background: var(--ink); border: 1px solid var(--line-dark); }
.rejected-copy { grid-column: 1 / 6; padding-right: 28px; }
.rejected-copy h3 { margin: 0 0 28px; font: 400 39px/1.08 Georgia, "Songti SC", serif; }
.rejected-copy > p:last-of-type { margin: 0; color: #a9b0b3; font-size: 13px; line-height: 1.72; }
.rejected-copy dl { display: grid; grid-template-columns: 1fr 1fr; margin: 42px 0 0; border-block: 1px solid var(--line-dark); }
.rejected-copy dl div { min-height: 104px; padding: 17px 18px 15px 0; border-right: 1px solid var(--line-dark); }
.rejected-copy dl div + div { padding-left: 18px; border-right: 0; }
.rejected-copy dt { color: var(--coral); font: 800 9px/1 monospace; text-transform: uppercase; }
.rejected-copy dd { margin: 43px 0 0; font-size: 12px; }
.rejected-direction figure { grid-column: span 3; align-self: end; margin: 0; }
.rejected-direction figure span { display: block; min-height: 29px; margin-bottom: 12px; color: #7f888b; font: 700 9px/1.45 monospace; }
.rejected-direction figure img { width: 100%; box-shadow: 0 30px 55px rgba(0,0,0,.42); }

.recipe-section {
  position: relative;
  padding: 0 0 118px;
  overflow: hidden;
  background: var(--acid);
}
.recipe-marquee { display: flex; width: max-content; padding: 25px 0 18px; border-bottom: 1px solid rgba(10,13,15,.35); animation: recipe-ticker 24s linear infinite; }
.recipe-marquee span { padding-right: 34px; font: 900 84px/.85 Impact, sans-serif; white-space: nowrap; }
.recipe-copy { display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 24px; padding: 105px var(--gutter) 70px; }
.recipe-copy .eyebrow { grid-column: 1 / 4; color: var(--ink); }
.recipe-copy h2 { grid-column: 4 / 10; margin: 0; font: 400 72px/.98 Georgia, "Songti SC", serif; }
.recipe-copy > p:last-child { grid-column: 10 / -1; align-self: end; margin: 0; font-size: 14px; line-height: 1.65; }
.recipe-gallery { display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 24px; padding: 0 var(--gutter); }
.recipe-gallery figure { margin: 0; }
.recipe-gallery figure:nth-child(1) { grid-column: 1 / 5; }
.recipe-gallery figure:nth-child(2) { grid-column: 5 / 9; margin-top: 96px; }
.recipe-gallery figure:nth-child(3) { grid-column: 9 / -1; }
.recipe-gallery img { width: 100%; box-shadow: 0 38px 70px rgba(10,13,15,.22); }
.recipe-gallery figcaption b { color: var(--ink); }
.recipe-rules { display: grid; grid-template-columns: repeat(3,1fr); margin: 80px var(--gutter) 0; border-block: 1px solid rgba(10,13,15,.35); }
.recipe-rules p { display: grid; min-height: 105px; margin: 0; padding: 20px 22px 20px 0; border-right: 1px solid rgba(10,13,15,.35); }
.recipe-rules p + p { padding-left: 22px; }
.recipe-rules p:last-child { border-right: 0; }
.recipe-rules b { font: 800 10px/1 monospace; }
.recipe-rules span { align-self: end; font-size: 13px; line-height: 1.5; }

.wind-down-section {
  display: grid;
  grid-template-columns: repeat(12,minmax(0,1fr));
  gap: 52px 24px;
  padding: 112px var(--gutter) 126px;
  color: var(--white);
  background: #0b1830;
}
.wind-down-copy { grid-column: 1 / 5; align-self: start; position: sticky; top: 110px; }
.wind-down-copy h2 { margin: 0 0 28px; color: var(--acid); font: 400 68px/.98 Georgia, "Songti SC", serif; }
.wind-down-copy > p:last-child { margin: 0; color: #b7c0c7; font-size: 14px; line-height: 1.75; }
.wind-down-visuals { grid-column: 6 / -1; display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: start; }
.wind-down-visuals figure { margin: 0; }
.wind-down-visuals figure:nth-child(2) { margin-top: 104px; }
.wind-down-visuals img { width: 100%; box-shadow: 0 34px 70px rgba(0,0,0,.32); }
.wind-down-visuals figcaption { display: flex; gap: 12px; margin-top: 15px; color: #d9e1e4; font-size: 12px; line-height: 1.45; }
.wind-down-visuals figcaption b { color: var(--cyan); font: 800 10px/1 monospace; }
.wind-down-principles { grid-column: 6 / -1; display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--line-dark); }
.wind-down-principles p { min-height: 118px; margin: 0; padding: 18px 20px 18px 0; border-right: 1px solid var(--line-dark); }
.wind-down-principles p + p { padding-left: 20px; }
.wind-down-principles p:last-child { border-right: 0; }
.wind-down-principles b { display: block; color: var(--cyan); font: 800 10px/1 monospace; text-transform: uppercase; }
.wind-down-principles span { display: block; margin-top: 38px; color: #b7c0c7; font-size: 12px; line-height: 1.5; }

.iteration-section {
  display: grid;
  grid-template-columns: repeat(12,minmax(0,1fr));
  gap: 52px 24px;
  padding: 104px var(--gutter) 112px;
  background: var(--paper);
}
.iteration-heading { grid-column: 1 / 6; position: sticky; top: 110px; align-self: start; }
.iteration-heading h2 { margin-bottom: 27px; }
.iteration-compare { grid-column: 7 / -1; display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.iteration-compare figure { margin: 0; }
.iteration-compare figure:nth-child(2) { margin-top: 82px; }
.iteration-compare span { display: block; margin-bottom: 13px; color: var(--muted); font: 700 10px/1 monospace; }
.iteration-compare img { width: 100%; box-shadow: 0 30px 60px rgba(10,13,15,.16); }
.decision-trail { grid-column: 7 / -1; display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); }
.decision-trail { margin-top: -18px; }
.decision-trail article { min-height: 132px; padding: 18px 24px 18px 0; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.decision-trail article:nth-child(even) { padding-left: 24px; border-right: 0; }
.decision-trail b { color: var(--coral); font: 800 10px/1 monospace; text-transform: uppercase; }
.decision-trail p { margin: 35px 0 0; font-size: 13px; line-height: 1.5; }
.scope-decisions { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12,minmax(0,1fr)); gap: 0 24px; margin-top: 24px; padding-top: 44px; border-top: 1px solid var(--line); }
.scope-decisions-heading { grid-column: 1 / 5; padding-right: 28px; }
.scope-decisions-heading h3 { margin: 0; font: 400 34px/1.12 Georgia, "Songti SC", serif; }
.scope-decisions article { min-height: 245px; padding: 20px 22px 18px 0; border-left: 1px solid var(--line); }
.scope-decisions article + article { padding-left: 22px; }
.scope-decisions article:nth-of-type(1) { grid-column: 5 / 8; padding-left: 22px; }
.scope-decisions article:nth-of-type(2) { grid-column: 8 / 10; }
.scope-decisions article:nth-of-type(3) { grid-column: 10 / -1; }
.scope-decisions article b { color: var(--coral); font: 800 10px/1 monospace; text-transform: uppercase; }
.scope-decisions article p { margin: 75px 0 0; color: var(--muted); font-size: 12px; line-height: 1.65; }

.evidence-section {
  display: grid;
  grid-template-columns: repeat(12,minmax(0,1fr));
  gap: 70px 24px;
  padding: 128px var(--gutter);
  background: var(--white);
}
.evidence-heading { grid-column: 1 / 7; }
.evidence-copy { grid-column: 8 / -1; align-self: end; }
.evidence-stats { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(4,1fr); border-block: 1px solid var(--line); }
.evidence-stats div { display: grid; min-height: 180px; padding: 24px 24px 22px 0; border-right: 1px solid var(--line); }
.evidence-stats div + div { padding-left: 24px; }
.evidence-stats div:last-child { border: 0; }
.evidence-stats strong { color: var(--coral); font: 400 50px/1 Georgia, serif; }
.evidence-stats span { align-self: end; font-size: 13px; }
.evidence-section details { grid-column: 2 / 12; border-block: 1px solid var(--line); }
.evidence-section summary { display: flex; align-items: center; justify-content: space-between; min-height: 74px; font-size: 14px; font-weight: 800; cursor: pointer; list-style: none; }
.evidence-section summary::after { content: "+"; font-size: 25px; font-weight: 400; }
.evidence-section details[open] summary::after { content: "−"; }
.appendix { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; padding-bottom: 34px; }
.appendix article { padding-top: 20px; border-top: 1px solid var(--line); }
.appendix b { color: var(--coral); font: 800 10px/1 monospace; text-transform: uppercase; }
.appendix p { margin: 32px 0 0; color: var(--muted); font-size: 13px; line-height: 1.65; }

.closing-section {
  position: relative;
  display: grid;
  grid-template-columns: repeat(12,minmax(0,1fr));
  gap: 24px;
  min-height: 760px;
  padding: 96px var(--gutter) 34px;
  overflow: hidden;
  color: white;
  background: var(--ink);
}
.closing-word { position: absolute; top: 85px; left: -12px; color: rgba(255,255,255,.055); font: 900 260px/.8 Impact, sans-serif; }
.closing-copy { z-index: 2; grid-column: 1 / 6; }
.closing-copy h2 { margin-bottom: 34px; }
.closing-copy > p { max-width: 610px; color: #aeb5b7; }
.closing-phones { z-index: 1; grid-column: 6 / -1; display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; align-items: start; margin-top: 74px; }
.closing-phones img { width: 100%; box-shadow: 0 38px 70px rgba(0,0,0,.45); }
.closing-phones img:nth-child(2) { margin-top: -120px; }
.outcome-grid { z-index: 2; grid-column: 1 / -1; display: grid; grid-template-columns: repeat(4,1fr); margin-top: 54px; border-top: 1px solid var(--line-dark); }
.outcome-grid article { min-height: 180px; padding: 22px 24px 18px 0; border-right: 1px solid var(--line-dark); }
.outcome-grid article + article { padding-left: 24px; }
.outcome-grid article:last-child { border-right: 0; }
.outcome-grid b { color: var(--acid); font: 800 9px/1 monospace; text-transform: uppercase; }
.outcome-grid p { margin: 60px 0 0; color: #aeb5b7; font-size: 12px; line-height: 1.6; }
.reflection-grid { z-index: 2; grid-column: 1 / -1; display: grid; grid-template-columns: repeat(4,1fr); margin-top: 46px; border-block: 1px solid var(--line-dark); }
.reflection-heading, .reflection-grid article { min-height: 205px; padding: 22px 24px 20px 0; border-right: 1px solid var(--line-dark); }
.reflection-grid article, .reflection-grid article + article { padding-left: 24px; }
.reflection-grid article:last-child { border-right: 0; }
.reflection-heading h3 { max-width: 265px; margin: 45px 0 0; font: 400 24px/1.18 Georgia, "Songti SC", serif; }
.reflection-grid article { display: grid; }
.reflection-grid article b { color: var(--coral); font: 800 9px/1 monospace; }
.reflection-grid article p { align-self: end; margin: 0; color: #b3b9bb; font-size: 12px; line-height: 1.65; }
.contact-block { z-index: 2; grid-column: 1 / -1; display: grid; grid-template-columns: 2fr 3fr 3fr 2fr; gap: 24px; align-items: end; padding: 34px 0 38px; border-bottom: 1px solid var(--line-dark); }
.contact-block .eyebrow { align-self: start; margin: 0; }
.contact-block h3 { margin: 0; font: 400 38px/1.05 Georgia, "Songti SC", serif; }
.contact-block > p:not(.eyebrow) { max-width: 390px; margin: 0; color: #aeb5b7; font-size: 13px; line-height: 1.65; }
.contact-block a { justify-self: end; color: var(--acid); font-size: 14px; font-weight: 800; text-decoration: none; }
.contact-block a:hover { color: white; }
.closing-links { z-index: 2; grid-column: 1 / -1; display: flex; justify-content: space-between; gap: 24px; }
.closing-links a { color: var(--acid); font-size: 13px; font-weight: 800; text-decoration: none; }
.closing-links a:hover { color: white; }
.closing-section footer { grid-column: 1 / -1; display: flex; justify-content: space-between; align-self: end; padding-top: 22px; color: #778084; font: 700 9px/1.5 monospace; border-top: 1px solid var(--line-dark); }

html[lang="zh-CN"] .hero h1 { font-size: 228px; }
html[lang="zh-CN"] .hero-statement > p:last-child { line-height: 1.75; }
html[lang="zh-CN"] .brief-lead h2,
html[lang="zh-CN"] .research-heading h2,
html[lang="zh-CN"] .spread-copy h2,
html[lang="zh-CN"] .iteration-heading h2,
html[lang="zh-CN"] .evidence-heading h2,
html[lang="zh-CN"] .closing-copy h2 { font-size: 64px; line-height: 1.12; }
html[lang="zh-CN"] .decision-title h2 { font-size: 72px; line-height: 1.1; }
html[lang="zh-CN"] .recipe-copy h2 { font-size: 64px; line-height: 1.12; }
html[lang="zh-CN"] .wind-down-copy h2 { font-size: 61px; line-height: 1.12; }
html[lang="zh-CN"] .market-positioning-heading h3,
html[lang="zh-CN"] .rejected-copy h3 { line-height: 1.25; }
html[lang="zh-CN"] .reflection-heading h3 { line-height: 1.35; }
html[lang="zh-CN"] p { line-height: 1.8; }

@media (max-width: 1120px) {
  :root { --gutter: 28px; }
  .nav-center { gap: 24px; }
  .hero h1 { font-size: 176px; }
  .demo-stage { width: 350px; }
  .phone { width: 255px; }
  .demo-copy h2 { font-size: 32px; }
  .brief-lead h2, .research-heading h2, .spread-copy h2, .iteration-heading h2, .evidence-heading h2, .closing-copy h2 { font-size: 58px; }
  .decision-title h2 { font-size: 66px; }
  .recipe-copy h2 { font-size: 58px; }
  .section-number, .closing-word { font-size: 210px; }
}

@media (max-width: 760px) {
  :root { --gutter: 20px; --nav-h: 60px; }
  .site-nav { grid-template-columns: 1fr auto; }
  .nav-center, .demo-link { display: none; }
  .hero { min-height: 1060px; }
  .hero-grid { grid-template-columns: 1fr; grid-template-rows: 54px 115px 570px auto 70px; min-height: 1000px; gap: 0; }
  .hero-grid::before { inset: 0 var(--gutter); background-size: 25% 100%; }
  .hero-index { grid-column: 1; grid-row: 1; }
  .hero-date { display: none; }
  .hero h1 { grid-column: 1; grid-row: 2; align-self: start; font-size: 82px; line-height: .9; }
  html[lang="zh-CN"] .hero h1 { font-size: 82px; }
  .hero-statement { display: none; }
  .demo-stage { grid-column: 1; grid-row: 3; align-self: center; width: 100%; height: 560px; }
  .demo-stage::before { inset: 66px 0 52px; }
  .demo-orbit { inset: 90px 16px 76px; }
  .phone { bottom: 20px; width: 240px; border-radius: 35px; }
  .demo-status { right: -6px; bottom: 52px; }
  .demo-copy { grid-column: 1; grid-row: 4; padding: 0 0 22px; }
  .demo-copy h2 { margin: 13px 0 6px; font-size: 28px; }
  .demo-copy p { min-height: 0; margin-bottom: 14px; font-size: 12px; }
  #demo-next { min-height: 48px; }
  .demo-steps { grid-column: 1; grid-row: 5; }
  .demo-step { justify-content: center; padding: 0; }
  .demo-step span { display: none; }

  .project-brief, .research-section, .loop-section, .product-spread, .decision-section, .wind-down-section, .iteration-section, .evidence-section, .closing-section { grid-template-columns: 1fr; }
  .project-brief { gap: 34px; padding-top: 82px; padding-bottom: 76px; }
  .brief-lead, .brief-copy, .brief-meta, .project-context, .research-heading, .research-sample, .research-methods, .research-findings, .audience-focus, .persona-card, .loop-heading, .loop-track, .market-positioning, .spread-copy, .shot-plan, .shot-today, .shot-workout, .decision-title, .decision-story, .decision-visual, .decision-section blockquote, .rejected-direction, .wind-down-copy, .wind-down-visuals, .wind-down-principles, .iteration-heading, .iteration-compare, .decision-trail, .evidence-heading, .evidence-copy, .evidence-stats, .evidence-section details, .closing-copy, .closing-phones, .outcome-grid, .reflection-grid, .contact-block, .closing-links, .closing-section footer { grid-column: 1; }
  .brief-lead h2, .research-heading h2, .spread-copy h2, .wind-down-copy h2, .iteration-heading h2, .evidence-heading h2, .closing-copy h2 { font-size: 43px; line-height: 1.06; }
  html[lang="zh-CN"] .brief-lead h2, html[lang="zh-CN"] .research-heading h2, html[lang="zh-CN"] .spread-copy h2, html[lang="zh-CN"] .wind-down-copy h2, html[lang="zh-CN"] .iteration-heading h2, html[lang="zh-CN"] .evidence-heading h2, html[lang="zh-CN"] .closing-copy h2 { font-size: 40px; line-height: 1.2; }
  .brief-copy p, .spread-copy > p:last-child, .iteration-heading > p:last-child, .evidence-copy p, .closing-copy > p { font-size: 15px; }
  .brief-meta { grid-template-columns: 1fr; }
  .brief-meta div, .brief-meta div + div { min-height: 90px; padding: 18px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .brief-meta div:last-child { border-bottom: 0; }
  .brief-meta dt { margin-bottom: 16px; }
  .project-context { grid-template-columns: 1fr; }
  .project-context article, .project-context article + article { min-height: 0; padding: 22px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .project-context article:last-child { border-bottom: 0; }
  .project-context p { margin-top: 38px; }

  .research-section { gap: 42px; padding-top: 78px; padding-bottom: 86px; }
  .research-heading > p:last-child { font-size: 15px; }
  .research-sample { grid-template-columns: 1fr 1fr; }
  .research-sample div { min-height: 112px; }
  .research-methods { grid-template-columns: 1fr; gap: 0; }
  .research-methods > .eyebrow, .research-methods article:nth-of-type(1), .research-methods article:nth-of-type(2), .research-methods article:nth-of-type(3) { grid-column: 1; }
  .research-methods > .eyebrow { padding: 12px 0 22px; }
  .research-methods article, .research-methods article:nth-of-type(1), .research-methods article:nth-of-type(2), .research-methods article:nth-of-type(3) { min-height: 0; padding: 22px 0; border-top: 1px solid var(--line); border-left: 0; }
  .research-methods article h3 { margin: 36px 0 13px; }
  .research-findings li { grid-template-columns: 42px 1fr; }
  .research-findings li > div { grid-template-columns: 1fr; gap: 14px; }
  .research-findings h3 { font-size: 22px; }
  .audience-focus { grid-template-columns: 1fr; gap: 35px; padding: 30px 24px; }
  .audience-focus-intro, .audience-segments { grid-column: 1; }
  .audience-focus-intro h3 { font-size: 29px; }
  .audience-segments { grid-template-columns: 1fr; }
  .audience-segments article, .audience-segments article + article { min-height: 0; padding: 22px 0; border-right: 0; border-bottom: 1px solid rgba(10,13,15,.35); }
  .audience-segments article:last-child { border-bottom: 0; }
  .audience-segments h4 { margin: 34px 0 12px; }
  .persona-card { display: grid; grid-template-columns: 1fr; gap: 38px; padding: 24px; }
  .persona-profile, .persona-intro, .persona-columns, .persona-scenario { grid-column: 1; }
  .persona-profile img { aspect-ratio: 1 / 1; object-position: center 22%; }
  .persona-intro { padding: 30px 0 0; border-top: 1px solid var(--line-dark); border-left: 0; }
  .persona-intro h2 { font-size: 48px; }
  .persona-intro blockquote { font-size: 26px; }
  .persona-columns { grid-template-columns: 1fr; }
  .persona-columns section, .persona-columns section + section { padding: 24px 0; border-right: 0; border-bottom: 1px solid var(--line-dark); }
  .persona-columns section:last-child { border-bottom: 0; }
  .persona-columns h3 { margin-bottom: 25px; }
  .persona-scenario { grid-template-columns: 1fr; gap: 18px; }

  .loop-section { padding-top: 74px; }
  .section-number { top: 22px; right: 10px; font-size: 130px; }
  .loop-heading h2 { margin-bottom: 52px; font-size: 50px; }
  .loop-track { grid-template-columns: 1fr 1fr; }
  .loop-track article, .loop-track article + article { min-height: 170px; padding: 20px 15px; border-bottom: 1px solid var(--line-dark); }
  .loop-track article:nth-child(even) { border-right: 0; }
  .loop-track article:last-child { grid-column: 1 / -1; }
  .loop-track h3 { margin-top: 42px; }
  .market-positioning { grid-template-columns: 1fr; gap: 34px; margin-top: 48px; padding: 45px 0 55px; }
  .market-positioning-heading, .market-comparison { grid-column: 1; }
  .market-positioning-heading h3 { font-size: 36px; }
  .market-comparison { grid-template-columns: 1fr 1fr; }
  .market-comparison article { min-height: 165px; border-bottom: 1px solid var(--line-dark); }
  .market-comparison article:nth-child(even) { border-right: 0; }
  .market-comparison article:nth-last-child(-n+2) { border-bottom: 0; }

  .product-spread { gap: 12px; min-height: 0; padding-top: 76px; padding-bottom: 90px; }
  .spread-copy { padding: 0 0 35px; }
  .spread-copy h2 { margin-bottom: 24px; }
  .shot-plan { grid-row: auto; }
  .shot-today { grid-column: 1; grid-row: auto; width: calc(50% - 6px); margin: 0 0 0 auto; }
  .shot-workout { grid-column: 1; grid-row: auto; width: calc(50% - 6px); margin: -62% 0 0; }
  .spread-shot figcaption { display: block; }
  .spread-shot figcaption span { display: block; margin-top: 5px; }

  .decision-section { gap: 40px; padding-top: 78px; padding-bottom: 86px; }
  .decision-title h2, html[lang="zh-CN"] .decision-title h2 { font-size: 46px; line-height: 1.08; }
  .decision-intro { font-size: 15px; }
  .decision-visual { grid-template-columns: 1fr 1fr; gap: 12px; margin: 8px 0 0; }
  .decision-arrow { display: none; }
  .decision-visual figure span { min-height: 29px; font-size: 8px; }
  .decision-section blockquote { padding-top: 24px; font-size: 34px; }
  .rejected-direction { grid-template-columns: 1fr 1fr; gap: 30px 12px; margin-top: 18px; padding: 28px 20px; }
  .rejected-copy { grid-column: 1 / -1; padding: 0; }
  .rejected-copy h3 { font-size: 32px; }
  .rejected-copy dl { margin-top: 34px; }
  .rejected-direction figure { grid-column: span 1; }
  .rejected-direction figure span { min-height: 43px; font-size: 8px; }

  .recipe-marquee span { font-size: 50px; }
  .recipe-copy { grid-template-columns: 1fr; padding-top: 68px; padding-bottom: 42px; }
  .recipe-copy .eyebrow, .recipe-copy h2, .recipe-copy > p:last-child { grid-column: 1; }
  .recipe-copy h2, html[lang="zh-CN"] .recipe-copy h2 { margin-bottom: 24px; font-size: 42px; line-height: 1.1; }
  .recipe-gallery { grid-template-columns: 1fr 1fr; gap: 12px; }
  .recipe-gallery figure:nth-child(1), .recipe-gallery figure:nth-child(2), .recipe-gallery figure:nth-child(3) { grid-column: auto; margin-top: 0; }
  .recipe-gallery figure:nth-child(2) { margin-top: 54px; }
  .recipe-gallery figure:nth-child(3) { grid-column: 1 / -1; width: calc(50% - 6px); margin-left: auto; }
  .recipe-gallery figcaption { display: block; }
  .recipe-gallery figcaption span { display: block; margin-top: 5px; }
  .recipe-rules { grid-template-columns: 1fr; margin-top: 52px; }
  .recipe-rules p, .recipe-rules p + p { min-height: 88px; padding: 18px 0; border-right: 0; border-bottom: 1px solid rgba(10,13,15,.35); }
  .recipe-rules p:last-child { border-bottom: 0; }

  .wind-down-section { gap: 40px; padding-top: 78px; padding-bottom: 90px; }
  .wind-down-copy { position: static; }
  .wind-down-copy h2, html[lang="zh-CN"] .wind-down-copy h2 { margin-bottom: 22px; font-size: 42px; line-height: 1.1; }
  .wind-down-visuals { grid-template-columns: 1fr 1fr; gap: 12px; }
  .wind-down-visuals figure:nth-child(2) { margin-top: 54px; }
  .wind-down-visuals figcaption { display: block; }
  .wind-down-visuals figcaption b { display: block; margin-bottom: 5px; }
  .wind-down-principles { grid-template-columns: 1fr; }
  .wind-down-principles p, .wind-down-principles p + p { min-height: 88px; padding: 18px 0; border-right: 0; border-bottom: 1px solid var(--line-dark); }
  .wind-down-principles p:last-child { border-bottom: 0; }
  .wind-down-principles span { margin-top: 20px; }

  .iteration-section { gap: 42px; padding-top: 76px; padding-bottom: 80px; }
  .iteration-heading { position: static; }
  .iteration-compare { gap: 12px; }
  .iteration-compare figure:nth-child(2) { margin-top: 58px; }
  .decision-trail { grid-template-columns: 1fr; }
  .decision-trail { margin-top: -4px; }
  .decision-trail article, .decision-trail article:nth-child(even) { min-height: 116px; padding: 16px 0; border-right: 0; }
  .decision-trail p { margin-top: 34px; }
  .scope-decisions { grid-template-columns: 1fr; gap: 0; padding-top: 34px; }
  .scope-decisions-heading, .scope-decisions article, .scope-decisions article:nth-of-type(1), .scope-decisions article:nth-of-type(2), .scope-decisions article:nth-of-type(3) { grid-column: 1; }
  .scope-decisions-heading { padding: 0 0 32px; }
  .scope-decisions-heading h3 { font-size: 30px; }
  .scope-decisions article, .scope-decisions article + article, .scope-decisions article:nth-of-type(1) { min-height: 0; padding: 20px 0; border-top: 1px solid var(--line); border-left: 0; }
  .scope-decisions article p { margin-top: 36px; }

  .evidence-section { gap: 35px; padding-top: 80px; padding-bottom: 90px; }
  .evidence-stats { grid-template-columns: 1fr 1fr; }
  .evidence-stats div, .evidence-stats div + div { min-height: 135px; padding: 18px 14px; border-bottom: 1px solid var(--line); }
  .evidence-stats div:nth-child(even) { border-right: 0; }
  .appendix { grid-template-columns: 1fr; }

  .closing-section { min-height: 760px; padding-top: 72px; }
  .closing-word { top: 50px; font-size: 120px; }
  .closing-phones { gap: 8px; margin-top: 100px; }
  .closing-phones img:nth-child(2) { margin-top: -65px; }
  .outcome-grid { grid-template-columns: 1fr; margin-top: 52px; }
  .outcome-grid article, .outcome-grid article + article { min-height: 0; padding: 22px 0; border-right: 0; border-bottom: 1px solid var(--line-dark); }
  .outcome-grid article:last-child { border-bottom: 0; }
  .outcome-grid p { margin-top: 35px; }
  .reflection-grid { grid-template-columns: 1fr; }
  .reflection-heading, .reflection-grid article, .reflection-grid article + article { min-height: 0; padding: 23px 0; border-right: 0; border-bottom: 1px solid var(--line-dark); }
  .reflection-heading h3 { max-width: 320px; margin-top: 30px; }
  .reflection-grid article { grid-template-columns: 42px 1fr; }
  .reflection-grid article b { padding-top: 4px; }
  .reflection-grid article p { align-self: start; }
  .reflection-grid article:last-child { border-bottom: 0; }
  .contact-block { grid-template-columns: 1fr; gap: 22px; align-items: start; padding: 34px 0; }
  .contact-block h3 { font-size: 34px; }
  .contact-block a { justify-self: start; }
  .closing-section footer { display: block; margin-top: 80px; }
  .closing-section footer span { display: block; margin-top: 6px; }
  .closing-links { align-items: flex-start; flex-direction: column-reverse; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .phone { transition: none; }
  .recipe-marquee { animation: none; }
}

@keyframes recipe-ticker {
  to { transform: translateX(-50%); }
}